How to Create a Full Brand Content Kit in One Conversation
A "content kit" is what a small business actually needs — not one image, but a coordinated set: a hero shot for the site, a couple of social variants, maybe a short looping video. Producing that by hand means juggling tools, prompts, and aspect ratios for an afternoon. With an AI agent it's a single conversation — the same way agentic chat tools like Claude and ChatGPT turned multi-step research into one request, Iris turns multi-asset creation into one brief. This is not a normal image generator with a chat skin; it plans, decides, and executes. Here's how to use that well.
Step 1: Describe the outcome, not the settings
Start with the goal in plain language:
"I'm launching a specialty coffee shop called Ember. I need a warm, editorial launch kit — a hero image, two Instagram posts, and a short video for reels."
Notice what you did not say: no model names, no resolutions, no prompt-engineering jargon. That's the point. The agent turns this into a concrete plan.
Step 2: Attach references if you have them
If you already have a product photo, a logo, or a mood you're chasing, attach it. Reference images are the single biggest quality lever. The agent reads them, understands the content, and routes reference-based steps to models that can honor them — so your actual product shows up in the results, not a generic stand-in.
Step 3: Review the proposed plan
Iris responds with a plan — a set of named deliverables, each with its model, aspect ratio, and a crafted, art-directed prompt, plus the total credit cost. This is your moment to steer:
- Trim a deliverable you don't need.
- Add one you forgot ("also a square logo lockup").
- Adjust a step's direction ("make the hero darker and moodier").
Because you see the whole kit and its cost before anything runs, there are no surprises.
Step 4: Confirm once, generate the set
Approve the plan and the whole kit generates. Results stream into the conversation as each finishes — the hero, the social variants, the video — each labeled by its title. One confirmation covered the entire set; you didn't approve six things individually, and you didn't spend a credit until you said go.
Step 5: Refine by name
This is where the conversation shines. You don't re-describe everything to change one asset:
- "Warm up the hero a touch."
- "Give me a vertical crop of the second post for stories."
- "Regenerate the video with slower motion."
The agent knows which artifact you mean and refines just that one, keeping the rest of the kit consistent. Iterating stays cheap because refinements are targeted edits, not full rewrites.
Step 6: Send finished assets where they belong
When a piece is right, it's ready to use — save it, add it to a collection, or open it in the studio for finishing touches. The kit that took an afternoon of tool-hopping now took one focused chat.
A few tips for better kits
- Name your brand and vibe in the first message. "Ember, warm and editorial" gives the agent far more to work with than "coffee shop."
- Batch related deliverables in one ask so they share a consistent look, rather than generating them in separate sessions.
- Draft first, finalize later. Explore the composition at draft settings, then ask for the high-resolution final once you're happy — it's the biggest credit saver.
- Lean on references for anything where a specific product or person matters.
The takeaway
A content kit is a set, and an agent is built to produce sets. Describe the outcome, attach references, review and trim the plan, confirm once, and refine by name. What used to be an afternoon of prompt-wrangling across multiple tools becomes a single, guided conversation — with your taste steering every step and no spend until you approve.
Open Iris and start with one sentence about what you're launching.
